Step 1
Understand the lane
See what the product does, who it fits, and what is live right now.
Guided Signup
Start the founder workspace with clear pricing, guided signup, and a visible next step.
Founders can evaluate the lane, stage the workspace, and know what happens next before self-serve and checkout are fully opened.
Invite Queue
Waitlist remains available as a reviewed fallback beside public signup.
Keep the waitlist open for higher-signal founders, reviewed provisioning, or cases where the main self-serve path is not the right fit yet.
Current public path
Use the waitlist when a founder wants review before creating a workspace, or when the product needs a slower intake lane beside self-serve.
Waitlist is the reviewed intake lane for founders who need more context, more review, or a more deliberate path than direct signup can offer in the current environment.
Step 2
currentChoose the path
Pick pricing, signup, or reviewed intake without losing the same founder context.
Step 3
Open the workspace
Use the active identity path without duplicating the workspace or resetting the journey.
Step 4
Run with signal
Operate research, validation, launch, and billing from one accountable surface.
Use waitlist when
Context matters first
This lane is for founders who want review before direct signup or need a more guided activation path.
Best submissions
Concrete bottleneck
Tell us what is already running, where attention is leaking, and why a tighter operating loop matters now.
Manual path
Secondary lane
Use the waitlist when a founder wants review before creating a workspace, or when the product needs a slower intake lane beside self-serve.
Next step
Review or redirect
Waitlist can lead to invite issuance, manual follow-up, or a redirect back to signup when self-serve is the better fit.
Launch readiness
Reviewed intake remains part of the launch posture.
Waitlist should not feel like a dead-end form. It inherits the same launch truth as the rest of the funnel and explains why reviewed intake still exists.
Public pricing
liveFounders can evaluate the current plan and understand the commercial lane clearly.
Public signup
liveFounders can stage the workspace from the current public path.
Self-serve activation
stagedSelf-serve activation stays staged while the identity and provisioning path are still being finalized.
Checkout
stagedCheckout stays staged until billing credentials, price mapping, and webhook handling are fully connected.
Permanent HTTPS redirect
reviewBefore calling launch complete, confirm the public edge permanently redirects HTTP traffic to HTTPS.
SPF + DKIM + DMARC + CAA
reviewBefore full launch, confirm sender-domain email authentication and certificate-authority records.
Request invite
Use the reviewed intake lane when context should come before direct signup.
Use waitlist when reviewed intake is the right path for this founder. Tell us what you are building, where the workflow is dragging, and what stack is already in flight.
Reviewed intake
Give the review path enough context to choose the right next step.
A strong waitlist request explains the real bottleneck, the stack already in motion, and why deliberate review should happen before direct activation.
Beta Fit
The strongest candidates already feel operating drag.
The best beta founders already have one product idea or one live product and need better operating discipline rather than generic idea generation.
Current Public Path
Waitlist is secondary when signup is already open.
Use the waitlist when a founder wants review before creating a workspace, or when the product needs a slower intake lane beside self-serve.
Manual review
The waitlist lane should add clarity, not duplicate signup.
Reviewed intake still matters when the founder needs more context, when fit is unclear, or when activation should move more deliberately.
Use waitlist for higher-context founders
The strongest waitlist submissions explain the current bottleneck, the stack already in motion, and where founder attention is currently leaking.
Keep a reviewed intake lane open
Even with public signup available, reviewed intake still matters for edge cases, recovery, and founders who should not be pushed directly into self-serve.
Make the next step explicit
Waitlist should explain that the next step may be review, invite, or a redirect to signup instead of pretending every request is immediate access.
FAQ
Waitlist questions founders should not have to guess at.
If waitlist is the right path, the page should explain why it exists and what happens next.
When is waitlist the right path?
When the founder wants review before committing to signup, when fit still needs inspection, or when direct signup is not the best first step.
Does waitlist replace the public signup flow?
No. Waitlist is the manual lane beside signup, not a duplicate of the same workflow.
What should a strong waitlist submission include?
The current bottleneck, the stack already running, and why the founder needs a tighter operating rhythm rather than another generic startup tool.
Reviewed intake
Use waitlist when context should come before automation.
A polished commercial surface still needs a deliberate reviewed lane for edge cases, recovery, and higher-context founders.