Step 1
Understand the lane
See what the product does, who it fits, and what is live right now.
Guided Signup
Start the founder workspace with clear pricing, guided signup, and a visible next step.
Founders can evaluate the lane, stage the workspace, and know what happens next before self-serve and checkout are fully opened.
Pricing Posture
Choose the Growth lane now and move into billing when the workspace is ready.
Visitors can compare the Growth lane here, then move into signup, waitlist, or founder re-entry from the same commercial surface.
What founders should expect
Checkout stays staged until billing credentials, price mapping, and webhook handling are fully connected.
This page exists to make the commercial lane legible before automation opens. Founders should be able to compare the Growth plan, understand the current billing posture, and know exactly how pricing reconnects to the workspace.
Step 2
currentChoose the path
Pick pricing, signup, or reviewed intake without losing the same founder context.
Step 3
Open the workspace
Use the active identity path without duplicating the workspace or resetting the journey.
Step 4
Run with signal
Operate research, validation, launch, and billing from one accountable surface.
Public plan
Growth
Keep one founder lane visible so pricing, signup, and billing posture are easy to read.
Monthly anchor
$99
Packaging should be clear before checkout becomes the next step.
Checkout posture
Controlled
Checkout stays staged until billing credentials, price mapping, and webhook handling are fully connected.
Workspace path
Public evaluation
The same pricing route should support discovery, return-state messaging, and eventual upgrade.
Launch readiness
Billing posture stays attached to launch readiness.
Pricing stays connected to launch truth. Founders can compare the lane now, while the status board keeps checkout, activation, redirect, and sender-domain readiness explicit.
Public pricing
liveFounders can evaluate the current plan and understand the commercial lane clearly.
Public signup
liveFounders can stage the workspace from the current public path.
Self-serve activation
stagedSelf-serve activation stays staged while the identity and provisioning path are still being finalized.
Checkout
stagedCheckout stays staged until billing credentials, price mapping, and webhook handling are fully connected.
Permanent HTTPS redirect
reviewBefore calling launch complete, confirm the public edge permanently redirects HTTP traffic to HTTPS.
SPF + DKIM + DMARC + CAA
reviewBefore full launch, confirm sender-domain email authentication and certificate-authority records.
Pricing
Choose the Growth lane without losing sight of the workspace path.
This surface is the commercial layer for the founder workspace. Compare the lane, see the current posture, and move into checkout only when both workspace eligibility and runtime readiness allow it.
Public plan
checkout controlledGrowth
Built for one accountable founder workspace with research, validation, specing, launch control, and connected ops in the same product.
Monthly
$99
Start lean
Annual
$990
Commit with intent
Single-founder workspace
Operator-reviewed signup and invite conversion
Research, spec, launch gate, and portfolio views
Current State
Visitors can compare the operating lane before moving into signup or founder recovery.
Pricing stays tied to the workspace lifecycle: discover the lane publicly, activate the workspace, then enter billing when workspace eligibility and runtime readiness are both true.
Billing Path
Billing still follows workspace and runtime readiness.
Checkout stays staged until billing credentials, price mapping, and webhook handling are fully connected.
Compare the public plan and choose the lane that matches the founder workspace.
Create or reopen the workspace from signup or founder login.
Start checkout only when the workspace status and launch readiness both allow it.
Commercial posture
What founders can do now versus what the launch target unlocks later.
The product should make commercialization legible before it automates it. This comparison keeps the current rollout posture and the target posture in the same view.
Commercial entry
Today
Pricing and signup are public.
When fully open
Founders can understand the lane before they ever create or reopen a workspace.
Activation path
Today
Signup is public, while the final activation step still stays staged.
When fully open
Workspace creation, activation, and recovery stay on one coherent route contract.
Billing path
Today
Growth is public for comparison, while checkout stays controlled until the billing path is fully ready.
When fully open
Checkout becomes visible only when runtime readiness and workspace eligibility are both true.
Founder recovery
Today
Invite-token recovery remains the supported founder return path in this environment.
When fully open
Recovery never disappears; the faster path can improve without removing the safe fallback.
Operational scope
Today
Research, validation, launch control, billing posture, and connected ops stay in one founder workspace.
When fully open
Commercial polish increases trust without widening the product into a generic startup dashboard.
FAQ
Pricing questions that should be answered before checkout opens.
The pricing surface should reduce ambiguity, not force founders to infer billing posture from missing buttons.
Why show pricing before checkout is live?
Public pricing lets founders evaluate the lane and understand the commercial model early, while checkout stays staged until the billing path is fully ready.
Does pricing belong to a marketing page or the workspace?
Both. Pricing is public for evaluation, but billing only becomes actionable when the workspace state and launch posture both allow it.
What does the public plan include today?
The current public lane centers one founder workspace with research, validation, specing, launch control, and connected ops in the same product.
What changes when checkout is enabled later?
The route contract does not change. Eligible founders simply gain the ability to move from pricing into workspace-aware checkout without a new funnel.
Commercial fit
Compare the lane now, then move only as far as the current launch state allows.
Commercial clarity should arrive before commercial automation. Pricing stays public even while checkout remains deliberately staged.